We are a coalition of trade associations and manufacturing companies committed to raising awareness of the "Do Not Flush" symbol. Our goal is to promote smart flushing habits to reduce damage to California sewage systems, contribute to healthier homes, and protect our environment.
How You Can #FlushSmart
Use our website to learn more about what not to flush and other tips that help us spread the word about responsible flushing. A cleaner, more responsible California starts with all of us.
New Year, New Responsible Flushing Habits! Our #FlushSmart 2023 Resolutions
With a new year comes new resolutions! Whether you’re thinking about eating healthier, getting in shape, reading more books, or spending more time with loved ones, RFA wants you to keep flushing smart at the…
The Responsible Flushing Alliance in Review
2022 was a breakout year for the Responsible Flushing Alliance. We launched the Flush Smart campaign, rolled out the “Do Not Flush” symbol and public awareness campaign in partnership with industry leaders, and declared July…
Seriously, Flushable Wipes Are Flushable
Seriously, Flushable Wipes Are Flushable By El Duderino We see it in the news… sewer clogs and overflows being blamed on flushable wipes. This has left some consumers torn between using chafe-inducing sandpaper squares (a.k.a….