Why We
#FlushSmart
We are a coalition of trade associations and manufacturing companies committed to raising awareness of the "Do Not Flush" symbol. Our goal is to promote smart flushing habits to reduce damage to California sewage systems, contribute to healthier homes, and protect our environment.
How You Can #FlushSmart
Use our website to learn more about what not to flush and other tips that help us spread the word about responsible flushing. A cleaner, more responsible California starts with all of us.
Family, FOGs, and Fatbergs, Oh My!
11.22.2023
Things have been dreary with shorter days and colder nights. But now, one of the most joyous times of the year is here – the holiday season! No matter what you celebrate, the holidays are…
Case Study: A moist toilet tissue manufacturer’s answer to responsible disposal
11.13.2023
By Andrew Charleston Business Development Category Manager for the Americas region for Suominen Corporation, responsible for managing the company’s wetlaid based nonwovens portfolio. Suominen is a nonwoven manufacturer producing moist toilet tissue products since 1997….
Celebrating Californian Water Professionals
10.06.2023
This October, Californians get to celebrate an unsung group of heroes in the fight against the Clog Monster: water professionals. The California State Legislature officially designated the first week of October as California Water Professionals…

Get Educated
Find useful information for consumers, educators, wastewater agencies, business and other stakeholders on how to find the Do Not Flush symbol on products that should never be flushed down the toilet plus other educational #FlushSmart tips to keep our homes and communities healthy while protecting the environment. Visit Our Education Page