We are a coalition of trade associations and manufacturing companies committed to raising awareness of the "Do Not Flush" symbol. Our goal is to promote smart flushing habits to reduce damage to California sewage systems, contribute to healthier homes, and protect our environment.
How You Can #FlushSmart
Use our website to learn more about what not to flush and other tips that help us spread the word about responsible flushing. A cleaner, more responsible California starts with all of us.
WOW (a.k.a. World of Wipes), Who Knew?
Last month I had the pleasure of speaking at the World of WipesÒ International Conference in Chicago. The panel I participated in was called “Nonwoven Substrates for More Sustainable Wipes.” My presentation focused on RFA’s…
How to Observe Flush Smart Day, Every Day!
On July 1, we observed the inaugural Flush Smart Day thanks to a resolution granted to RFA President Lara Wyss by Assemblymember Richard Bloom, the California statesman who largely brought the Wet Wipes Labelling Law…
The Responsible Flushing Alliance 101: The Reasons Why We All Need to #FlushSmart
With #FlushSmartDay around the corner, we’re bringing it back to the basics of all things responsible flushing habits. Keeping it simple to ensure consumers understand what shouldn’t be sent down the drain. Wait, what even…