AS we enter the new year, it’s the perfect time to reflect on the past year and think about the memories we’ve made, the fun times we’ve had, and the lessons we’ve learned. 

In the last year, we’ve fought against the Clog Monster, from initiatives like Flush Smart Day to reminding consumers to dispose of holiday cooking FOGs properly. We’ve also seen Clog Monster appear in some of our favorite feature films. Through our DRIVE Survey data, we learned 75% of Californian respondents are now familiar with the Do Not Flush Symbol, making it even more possible for flushers to save their pipes and money from costly household repairs.  

The beginning of a new year is also a time when many of us are thinking about our goals. Whether you’re hitting the gym, learning how to sew, or improving your family’s flushing habits, we can all dream big for 2024.  

When we improperly flush certain items, we are putting our homes and environment at risk. Flushing items that do not belong in your home’s plumbing system can be the start of clogs building up in the pipes, which could eventually burst and result in pricy damage. (Not what we want to be spending money on in the New Year!) Checking wipes packaging for the “Do Not Flush” symbol is a fantastic way to understand what can and can’t be flushed down the toilet. See the symbol? Don’t flush! Toss that wipe in the trash instead. 

If one of your goals this year is also to potty train the smallest members of your household or to show them the basics of flushing hygiene, you can use the library of enrichment materials we have on our website! From Apollo the Clog-Fighting Dog to the Clog Monster, we have a whole host of characters and fun activities for you to use to help your littlest household members learn the basics of flushing.  

In 2024, you can make a difference in preventing clogs and fatbergs! Join us for another year of promoting #FlushSmart habits in every home. 

About Responsible Flushing Alliance 

The Responsible Flushing Alliance (RFA) is a 501(c)(6) non-profit organization dedicated to consumer education focused on what not to flush. RFA’s goal is to change consumer behavior to help reduce damage to our nation’s sewage systems caused by objects and materials not designed to be flushed.